Zenith is best known today for the El Primero, but in the 1990s it quietly released a series of classically styled dress watches that now stand out for their thoughtful proportions, elegant finishing, and limited production. This square model, reference 30.0010.670, is a perfect example—an 18k yellow gold men’s dress watch produced in a limited edition of just 750 pieces.
The square case measures 33mm across (not including the crown), and thanks to its slim profile and curved lugs, it wears effortlessly on the wrist. The yellow gold case features sharp, architectural lines, stepped lugs, and a flat polished bezel that frames the dial cleanly.
The dial is a subdued matte champagne tone with applied gold indices, dauphine hands, and a date aperture at 4:30. Inside beats Zenith’s Elite Caliber 670, a slim, in-house automatic movement known for its reliability, precision, and excellent finishing. Introduced in the early 1990s, the Elite series helped reestablish Zenith’s status as a serious movement maker beyond the El Primero line.
This example is in excellent condition with only light signs of wear. It comes watch-only on a new high-quality leather strap with gold-tone pin buckle.
Includes: Watch only
Condition: Very good overall with wear. Movement runs well and date changes correctly.
Wrist Size: Fits up to 7.5” depending on strap used.
An uncommon opportunity to own a limited-edition piece of Zenith’s 1990s dress watch production—understated, elegant, and powered by an in-house movement.
