The Watch:A circa 2000 Chopard St. Moritz 8379. Le Petit-Fils de L.-U. Chopard & Cie S.A, was founded in 1860 by Louis-Ulysse Chopard in Sonvilier Switzerland. The house stayed in the Chopard family for its first 100 years, before being sold to Karl Scheufele in 1963. Around 1980, Karl turned to his 22-year-old son, (another Karl, and currently President of Chopard) for a new design. He produced The St. Moritz, named after the resort town that housed Chopard’s flagship boutique.
Like the Royal Oak for AP, it was a step into sporty design from a brand that previously only used precious metals for jewelry and dress inspired cases. Today, Chopard produces the Alpine Eagle as their haute-sports watch, and the lineage is clear: it started with this line.
This reference was launched in 1998. It’s 38mm, but wears a bit larger. It houses a Frederique Piguet 1150 movement with a 100 hour power reserve. This one comes on a Chopard rubber strap and buckle, all original.
Condition:Very good condition. Light marks, see photos.
